Apple iPhone 17 Series Pre-Orders Outpace iPhone 16, Pro Max Model Tops Demand
Apple’s iPhone 17 series pre-orders have surpassed the iPhone 16 lineup, with the iPhone 17 Pro Max leading demand. Analysts expect strong Q3 results, but the iPhone Air’s performance remains uncertain.
Apple iPhone 17 Series: Pre-orders surpass iPhone 16 as Pro Max leads consumer demand worldwide.
The iPhone 17 generation has officially been launched onto the Indian and global markets, with preliminary sales data showing a more robust launch than the iPhone 16 line. Reports come in that during first-weekend pre-orders, the iPhone 17 family even went beyond the iPhone 16 series, proving consumer interest remains strong despite the premium prices.
📱 iPhone 17 Lineup
The new series includes four models:
- iPhone 17
- iPhone Air
- iPhone 17 Pro
- iPhone 17 Pro Max
Among these, the iPhone 17 Pro Max has emerged as the most in-demand device, continuing Apple’s streak of strong sales in the premium flagship category.
🔥 Demand and Production Insights
With the iPhone 17 Pro Max, production for the third quarter of 2025 is forecasted to hit almost 60% higher YoY in comparison to the iPhone 16 Pro Max. Demand boxes remain broadly unchanged even with the higher output, showing that Apple has scaled supply.
Lineup-wise, production levels are about 25% higher YoY for the iPhone 17, 17 Pro, and Pro Max. Delivery wait times have crept up another week compared to 2024.
iPhone Air: Unlike last year’s iPhone 16 Plus, which saw delivery delays of up to two weeks, the Air model is readily available at launch. While this could suggest lower demand, analysts highlight that Apple’s build plan for the Air is 200% higher YoY versus the iPhone 16 Plus. Its real market performance will take time to evaluate.
📊 Analyst Take
According to noted Apple analyst Ming-Chi Kuo, the iPhone 17 series is proving more popular than the iPhone 16 across both production and delivery timelines. However, while demand for Pro models looks solid, the performance of the new iPhone Air remains uncertain.
Overall, the iPhone 17’s strong pre-order momentum is expected to boost Apple’s September quarter results. However, analysts caution that the impact on supplier stock prices may be limited, as investors are already focusing on next year’s product cycle, which is rumored to bring major upgrades to the Apple ecosystem.
